If you’re thinking about looking for a better electricity plan for you, shop and compare retail electricity providers in your area. Our pick is Direct Energy.  With plans like Free Weekends and Direct-Your-Plan, an electricity plan tailor-made to your lifestyle, you can find the perfect option for you.  Direct Energy customers also benefit from rewards programs like Refer-A-Friend, energy saving insights from Direct Your Energy and access to home services and home protection plans.
Likewise, if you opt for a plan like our StarTex Power example, but in some months only hit 990 kWh of energy use, the $35 discount for cresting $1,000 kWh won't apply — and your bill is going to show it. Picking the right plan for you requires two things: an intimate knowledge of your home’s typical energy use, and a critical eye on any plan’s fine print.
In Texas, if you’re renting an apartment, townhouse, or small home, you need affordable electricity that fits your lifestyle, budget, and lease term. That’s why it’s smart to shop for an electricity plan designed especially with renters in mind. Apartment electricity plans have better prices at lower electricity usage levels and shorter available contract lengths so that you can stay flexible and stay in budget.
When looking at the variety of retailers, you can choose from long- or short-term contracts; fixed, variable or indexed rates; and traditional or renewable energy plans. Some retail electricity providers even offer rewards programs that give you bill credits, gift cards or other perks for paying on time or referring new customers. You also have lots of options when it comes to paying your bill. Many providers accept credit card, online or over-the-phone payments. It's easy to make the power supply switch and worth the time if you can save on your electric bill. One phone call is all it takes to switch power providers in Texas. You can get the plan that works well for you when you exercise your power to switch today!

The power to choose supply rates from retail energy companies in Texas extends to businesses, not just residents. Business owners who care about the bottom line should definitely consider shopping around. To shop for Texas electric rates for a business, call us with your energy usage information or fill out our simple informational form so an energy representative can contact you with a free custom quote.
Last week, The Dallas Morning News’ The Watchdog published an article exposing deceptive practices by Texas energy brokers and retail electric providers. The article talks of how these companies have attempted to lure buyers with deceptive 1-cent per kWh offers and websites that appear to be knockoffs of the public utility commission’s Power to Choose.
Because of this exemption, it's possible to move throughout the state and live under different rules pertaining to your right to choose energy supply. If you're moving to a deregulated area and are just now experiencing your right to choose an electricity provider, it can be a confusing process. But we can teach you how to switch power companies for a smooth transition. Enter your ZIP code above to determine whether you live in a deregulated area.
Likewise, if you opt for a plan like our StarTex Power example, but in some months only hit 990 kWh of energy use, the $35 discount for cresting $1,000 kWh won't apply — and your bill is going to show it. Picking the right plan for you requires two things: an intimate knowledge of your home’s typical energy use, and a critical eye on any plan’s fine print.
9. Check out your favorite. After you find a company with a rate and contract length you like, learn more about it. One way is to do an Internet search of the company. Place the company’s name in various searches beside these search terms: scam, rip-off and complaints. If the company has a troubled history, find out before you sign up. If only a few results come up from disgruntled customers, don’t worry. But if there are several dozen, continue with a quick search of the company’s Better Business Bureau record. And then, most important, return to powertochoose.org and below the name of the company, you’ll see “Complaint Scorecard” and “Complaint History.” Click on those links and learn more about the company.
As a renter, you’re likely concerned about getting your electricity contract’s start and end dates to match your lease term as close as possible. In most cases, your electricity provider will offer flexible start dates and some even offer same-day connections. If you can’t line up your electricity contract exactly with your lease term, it’s okay. It’s better to choose an electricity plan with a slightly longer contract term than your apartment lease if necessary. If you move and provide proof of a change in address, your electricity provider cannot charge you an early termination fee.

After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.

The power to switch is all about knowing your rights as an electric customer. In Texas, the electricity market is deregulated. Instead of only being able to get electricity from the utility and then paying the rates the utility requires, Texas retail electricity providers buy energy from generators at wholesale prices. Providers then compete with each other to offer consumers more options in terms of their electricity plans. Every electricity consumer in Texas' deregulated markets has to choose a retail electricity provider, but once you choose you don't have to stay with that provider forever. You have the power to switch electricity providers to find the best service and the best rates to meet your electric needs.
In finding you the best Texas electric rates, we only list electric companies that have great business stability, excellent service, environmental awareness, and transparent pricing. This protects you from providers that could soon go out of business, are unattentive to customers, are environmentally unsound, or may end up charging you a higher rate than advertised.

The complaints filed against providers aren't a perfect mirror of the J.D. Power customer satisfactions scores. Just Energy, which earned only two J.D. Power Circles and earned the second-lowest score, had only 21 complaints recorded with the Public Utility Commission. But it's helpful to view these complaints in aggregate: Over 50 percent of the 1,119 total complaints fall under "billing" — another reason to seek out a provider with high customer satisfaction in that area in particular.


One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in 2002, the residential rate for electricity increased seven times, with the price to beat at around 15 cents per kilowatt hour (as of July 26, 2006, www.powertochoose.org) in 2006. However, while prices to customers increased 43% from 2002 to 2004, the costs of inputs rose faster, by 63%, showing that not all increases have been borne by consumers.[5] (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
One of the biggest benefits of deregulation is your right to choose an energy company that offers renewable power. Essentially, you can choose an energy supply that includes up to 100 percent green energy, which is generated with clean resources such as sun or wind. If supporting Texas is important to you, you can even choose your electric provider based on where it gets its green energy. Many providers offer renewable electricity that comes from Texas wind farms.
Residents and business owners have been able to shop Texas electricity supply rates for more than a decade. When Texans gained the ability to choose their desired energy company in 2002, the electric industry divided into two parts: supply and delivery. Retail energy companies in Texas compete for business, offering a variety of term agreements and supply rates for consumers to choose from.
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