As a result, 85%[1] of Texas power consumers (those served by a company not owned by a municipality or a utility cooperative) can choose their electricity service from a variety of retail electric providers (REPs), including the incumbent utility. The incumbent utility in the area still owns and maintains the local power lines (and is the company to call in the event of a power outage) and is not subject to deregulation. Customers served by cooperatives or municipal utilities can choose an alternate REP only if the utility has "opted in" to deregulation; to date, only the area served by the Nueces Electric Cooperative has chosen to opt in.
Database of State Initiatives for Renewables & Efficiency (DSIRE) is a company and website that compiles a list of all the energy incentives available in the United States, by a particular state. The idea is to help inform the public about the latest and greatest energy programs and initiatives – all from one location. DSIRE receives funding from the United States Department of Energy and is run by the N.C. Clean Energy Technology Center and N.C State University. Browsing the site programs gives you access to viewing all Texas related initiatives.
Recently, several retail electricity suppliers and brokers have begun incorporating the words “power to choose” in online advertising, web URLs, and web content that is indexed by search engines. This could skew the search results for consumers entering the term “power to choose,” directing them to websites run by brokers and suppliers rather than by the PUCT.

Multiple retail electricity providers in Texas want to be your choice for electricity.  At ElectricityPlans.com we are committed to helping you easily evaluate the numerous electricity plans available to Texas homes and businesses. We are an independent source of information to help you compare the best Texas electricity rates efficiently and effectively.
7. Pick your poison. Deeper in the website you see a search box along the left side. Under “Plan Type,” a recommended pick is fixed, but you can also choose a variable or an indexed market rate. (The Watchdog likes fixed since market conditions can grow volatile.) Under “Price,” type in a range from 4 cents to 12 cents. That’s a good spread. Pick a contract length. Fill out the other boxes. Then hit “Refresh Results” on the bottom. Keep trying different combinations to see what the prices are that day. They change often.

When you’re shopping for great Texas electricity providers, you want to be smart about it. Your choices go beyond Texas electricity rates. Bounce not only offers great deals, but you can sign up for rewards programs, refer your friends, track your usage by appliance, and more. Need more convincing? Bounce Energy gives back to the community and has great customer service by phone, Facebook, and Twitter. It was founded in Texas and serves Texans…and it’s just the cool Texas brand.

5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.

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Since 2002, approximately 85% of commercial and industrial consumers have switched power providers at least once. Approximately 40% of residential consumers in deregulated areas have switched from the former incumbent provider to a competitive REP. REPs providing service in the state include: AmeriPower, TriEagle Energy, Acacia Energy, Ambit Energy,Breeze Energy, Clearview Energy, Green Mountain Energy, Conservice Energy, Iluminar Energy, Now Power, Snap Energy, Entrust Energy, Bounce Energy, Champion Energy, Shnye Energy, Cirro Energy, Direct Energy, Dynowatt, First Texas Energy Corporation, Frontier Utilities, Gexa Energy, Glacial Energy, Just Energy, Kinetic Energy, Mega Energy, APG&E, Adjacent Energy, Spark Energy, StarTex Power, Stream Energy, Tech Electricity, Texas Power, TXU Energy, XOOM Energy and 4Change Energy.
There are many different options for term lengths in the Texas energy market. Different term lengths often have different price points, so if you’re more flexible with the length of your contract, you could get a cheaper rate. Contracts with shorter term lengths are great if you prefer to avoid a long-term commitment while longer contracts usually provide the benefit of longer-term price stability.
When you’re shopping for great Texas electricity providers, you want to be smart about it. Your choices go beyond Texas electricity rates. Bounce not only offers great deals, but you can sign up for rewards programs, refer your friends, track your usage by appliance, and more. Need more convincing? Bounce Energy gives back to the community and has great customer service by phone, Facebook, and Twitter. It was founded in Texas and serves Texans…and it’s just the cool Texas brand.

5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
Like we said, fees don’t necessarily make for a bad plan — although it’s worth it to do the math to see if you can save with another provider. For example, compare TXU Energy’s Simple Rate 12 plan with its $9.95 base charge, alongside Direct Energy’s Live Brighter 12 plan with a smaller base charge, and Reliant’s Digital Discount plan with no base charge. We’ll use a Corpus Christi ZIP code and assume 1,000 kWh/month of energy use.
Not understanding the system, I overpaid — but I quickly grew tired of that. I decided to educate myself. Eventually, I figured out a system. My Watchdog Nation Guide to Electricity Savings is built on the idea that companies should be judged two ways — by lowest rate and by company reputation. When the stars align, the right company is obvious. (Note: This doesn’t apply to customers in mandatory electricity co-ops or municipal-owned utilities.)
In environmental impact, results are mixed. With the ability to invest profits to satisfy further energy demand, producers like TXU are proposing eleven new coal-fired powerplants. Coal powerplants are cheaper than natural gas-fired powerplants, but produce more pollution. When the private equity firms Kohlberg Kravis Roberts and the Texas Pacific Group announced the take-over of TXU, the company which was known for charging the highest rates in the state and were losing customers, they called off plans for eight of the coal plants. TXU had invested more heavily in the other three. A few weeks later the buyers announced plans for two cleaner IGCC coal plants.
Twenty bucks compared to a $2,000 bill? Not much to write home about, but hey — it’s free money. And, true, you’ll still get some free money when you use less energy, but rewards only really seem reward-y if you're shelling out big bucks. That same Direct Energy plan only yields about $6 in Plenti points per year if you use 500 kWh of electricity each month.
One of the biggest benefits of deregulation is your right to choose an energy company that offers renewable power. Essentially, you can choose an energy supply that includes up to 100 percent green energy, which is generated with clean resources such as sun or wind. If supporting Texas is important to you, you can even choose your electric provider based on where it gets its green energy. Many providers offer renewable electricity that comes from Texas wind farms.
When you use our rate comparison process, providers know that they are competing to win your business. Consequently, they offer cheap electric rates in hopes of becoming your new Texas electricity company. This benefits both you and the provider you select. You receive a cheap electric rate and the plan of your choice, and the provider adds another satisfied customer.
In Texas, if you’re renting an apartment, townhouse, or small home, you need affordable electricity that fits your lifestyle, budget, and lease term. That’s why it’s smart to shop for an electricity plan designed especially with renters in mind. Apartment electricity plans have better prices at lower electricity usage levels and shorter available contract lengths so that you can stay flexible and stay in budget.

One of the newest and most exciting things we’ve introduced into the market is a strategic partnership with Amazon, allowing us to offer customers in Texas new fixed-rate electricity plans that include an Amazon Echo Dot. Our Power on Command and Weekends on Command plans  offer protection from seasonal price fluctuations, plus an Echo Dot to manage all your smart home needs. Our Alexa Skill adds even more convenience, giving you the power to access and manage your Direct Energy account using voice commands.
Because of this exemption, it's possible to move throughout the state and live under different rules pertaining to your right to choose energy supply. If you're moving to a deregulated area and are just now experiencing your right to choose an electricity provider, it can be a confusing process. But we can teach you how to switch power companies for a smooth transition. Enter your ZIP code above to determine whether you live in a deregulated area.
Fixed-rate supply plans offer price-protected supply rates for the length of a term agreement. The price per kilowatt hour (kWh) will remain the same throughout your term, even if the market price fluctuates. A fixed-rate supply plan can range from three months to five years, so it’s important to find the term length that works best for your situation.
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