Residents and business owners have been able to shop Texas electricity supply rates for more than a decade. When Texans gained the ability to choose their desired energy company in 2002, the electric industry divided into two parts: supply and delivery. Retail energy companies in Texas compete for business, offering a variety of term agreements and supply rates for consumers to choose from.
As a renter, it’s important to know approximately how much electricity you will use each month in order to get the best deal on electricity. Some electricity plans are cheaper for lower energy usage customers, while other plans are designed with high usage customers in mind. If you’re just moving into an apartment, ask your leasing agent to provide you with historic kWh usage information for your specific unit if possible.
Deregulation laws, which took effect more than a decade ago, have given you the right to choose your electric provider from a competitive energy marketplace. With so many options available to you, it can be overwhelming to compare the retail offers in your area and choose electricity in Texas. That's where ChooseTexasPower.org comes in. All you have to do is enter your ZIP code and we will provide a list of energy plans offered by some of the most popular providers in Texas. It's a one-stop shopping experience designed to help you choose electricity in Texas in no time!

We carefully screen Texas electricity providers in your area. Then, we list electricity rates and plans from top providers in a user-friendly format on our website, so you can compare the information. We handle the complex concerns and considerations, so you don’t have to. With our assistance, you no longer need to track down different electricity companies, rates, and plans, because we provide all the information you need to choose the best provider.
Like we said, fees don’t necessarily make for a bad plan — although it’s worth it to do the math to see if you can save with another provider. For example, compare TXU Energy’s Simple Rate 12 plan with its $9.95 base charge, alongside Direct Energy’s Live Brighter 12 plan with a smaller base charge, and Reliant’s Digital Discount plan with no base charge. We’ll use a Corpus Christi ZIP code and assume 1,000 kWh/month of energy use.
Due to the increased usage of natural gas immediately after deregulation, new-era energy tools such as wind power and smart-grid technology were greatly aided. Texas' first "renewable portfolio standard" — or requirement that the state's utilities get a certain amount of their power from renewable energy like wind — was signed into law in 1999, as part of the same legislation that deregulated the electric market.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.

In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.


Like we said, fees don’t necessarily make for a bad plan — although it’s worth it to do the math to see if you can save with another provider. For example, compare TXU Energy’s Simple Rate 12 plan with its $9.95 base charge, alongside Direct Energy’s Live Brighter 12 plan with a smaller base charge, and Reliant’s Digital Discount plan with no base charge. We’ll use a Corpus Christi ZIP code and assume 1,000 kWh/month of energy use.
For example, if you use a small amount of energy each month, you expect to be rewarded — right? Unfortunately, nearly all electricity plans from Texas REPs are advertised as costing more per kWh the less electricity you use. It’s a little like buying in bulk: Providers often discount your bill when you cross certain kWh thresholds. For instance, one 12-month plan from StarTex Power quotes 8.1 cents per kWh for 1,000 kWh a month and 8.8 cents for 2,000 kWh per month, but 12.1 cents for 500 kWh per month. Why the difference? Customers get $35 back each month if they pass 1,000 kWh of use, and another $15 back per month if they cross 2,000 kWh. In this case, using half as much electricity as your neighbor on the same plan wouldn’t get you half the bill.
If you’re thinking about looking for a better electricity plan for you, shop and compare retail electricity providers in your area. Our pick is Direct Energy.  With plans like Free Weekends and Direct-Your-Plan, an electricity plan tailor-made to your lifestyle, you can find the perfect option for you.  Direct Energy customers also benefit from rewards programs like Refer-A-Friend, energy saving insights from Direct Your Energy and access to home services and home protection plans.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[4]
The ability to make an electric power switch gives Texas energy consumers the freedom to shop and search for a new rate. Texans switch power providers for a number of reasons. You may choose to switch power supply providers because you move to a new utility area that your current retail provider doesn't service. Maybe you switch power providers because you're unhappy with your current provider's level of customer service. Maybe your reason for switching is simply to find a better rate than what you have now. Whatever your reason may be, you have the power to switch electricity providers.

There are many different options for term lengths in the Texas energy market. Different term lengths often have different price points, so if you’re more flexible with the length of your contract, you could get a cheaper rate. Contracts with shorter term lengths are great if you prefer to avoid a long-term commitment while longer contracts usually provide the benefit of longer-term price stability.
1. Legacy providers no longer rule. Get over the idea that original providers are the only companies that can offer solid, uninterrupted service. And don’t believe the fallacy that customers of legacy providers get serviced first when power goes out. Oncor Electric Delivery is responsible for maintaining the transmission system. Everybody uses Oncor to handle repairs in our region.
And just like with any plan, it’s worth it to do the math to see how different scenarios will affect your bill. Take, for example, a home in Sweetwater that uses about 1,000 kWh of energy per month, and is interested in the Texas Essentials 12 plan. Zero percent renewable energy is the cheapest option — but by committing to a $5 monthly charge for its 100 percent “JustGreen” option, it’s actually cheaper than the 60 percent hybrid renewable option.
When you use our rate comparison process, providers know that they are competing to win your business. Consequently, they offer cheap electric rates in hopes of becoming your new Texas electricity company. This benefits both you and the provider you select. You receive a cheap electric rate and the plan of your choice, and the provider adds another satisfied customer.
One of the newest and most exciting things we’ve introduced into the market is a strategic partnership with Amazon, allowing us to offer customers in Texas new fixed-rate electricity plans that include an Amazon Echo Dot. Our Power on Command and Weekends on Command plans  offer protection from seasonal price fluctuations, plus an Echo Dot to manage all your smart home needs. Our Alexa Skill adds even more convenience, giving you the power to access and manage your Direct Energy account using voice commands.
Since 2002, Amigo Energy has been one of the best electric companies in Texas. Not only that, but more recently we’ve received far fewer Public Utilities Commission of Texas (PUC) complaints than most other large residential electricity providers across the state.2 In fact, our customer service gets even better over the phone because our call-in customers have yet to file a PUC complaint this year.3 This ain’t our first rodeo—with over 15 years of experience and a track record of reliable service, you can trust Amigo Energy as your retail electricity provider.
Last week, The Dallas Morning News’ The Watchdog published an article exposing deceptive practices by Texas energy brokers and retail electric providers. The article talks of how these companies have attempted to lure buyers with deceptive 1-cent per kWh offers and websites that appear to be knockoffs of the public utility commission’s Power to Choose.
At Think Energy, we believe there should be no surprises when it comes to energy buying and management. We realize that budgets matter – a lot – to residential and small commercial consumers, and the last thing energy users need is uncertainty in monthly utility costs. That’s why we guarantee billing transparency: no hidden costs, no hidden fees, and no “bait and switch” offers that result in unexpected sticker shock.
When you’re shopping for great Texas electricity providers, you want to be smart about it. Your choices go beyond Texas electricity rates. Bounce not only offers great deals, but you can sign up for rewards programs, refer your friends, track your usage by appliance, and more. Need more convincing? Bounce Energy gives back to the community and has great customer service by phone, Facebook, and Twitter. It was founded in Texas and serves Texans…and it’s just the cool Texas brand.
The power to choose supply rates from retail energy companies in Texas extends to businesses, not just residents. Business owners who care about the bottom line should definitely consider shopping around. To shop for Texas electric rates for a business, call us with your energy usage information or fill out our simple informational form so an energy representative can contact you with a free custom quote.
×