At Think Energy, we believe there should be no surprises when it comes to energy buying and management. We realize that budgets matter – a lot – to residential and small commercial consumers, and the last thing energy users need is uncertainty in monthly utility costs. That’s why we guarantee billing transparency: no hidden costs, no hidden fees, and no “bait and switch” offers that result in unexpected sticker shock.
Last week, The Dallas Morning News’ The Watchdog published an article exposing deceptive practices by Texas energy brokers and retail electric providers. The article talks of how these companies have attempted to lure buyers with deceptive 1-cent per kWh offers and websites that appear to be knockoffs of the public utility commission’s Power to Choose.
Not understanding the system, I overpaid — but I quickly grew tired of that. I decided to educate myself. Eventually, I figured out a system. My Watchdog Nation Guide to Electricity Savings is built on the idea that companies should be judged two ways — by lowest rate and by company reputation. When the stars align, the right company is obvious. (Note: This doesn’t apply to customers in mandatory electricity co-ops or municipal-owned utilities.)
The vast majority of Texas residential consumers on fixed-rate contracts pay anywhere from 6 to 13 cents per kWh for electricity. However, searches for service in most major metropolitan zip codes on PowertoChoose.org reveal a long list of offers seemingly too good to be true, with several starting at 1 cent per kWh. These offers may appear to be a great deal on the surface, but they are often accompanied by confusing minimum usage requirements, monthly fees, and conditional bill credits. Those conditions can be easily overlooked by eager consumers wanting a bargain on their utility bills.
In addition to having a healthy dose of Texas pride, we also pride ourselves on providing friendly customer service. Amigo Energy customer service comes in a variety of convenient ways—from our mobile app and desktop portal, to our US-based call center with over 500 customer service agents. No matter which type of Amigo Energy customer support you choose, you’re sure to get the service you need in the timeframe you want it.
Compared to the rest of the nation, data from the U.S. Energy Information Administration which publishes annual state electric prices  shows that Texas' electric prices did rise above the national average immediately after deregulation from 2003 to 2009, but, from 2010 to 2015 have moved significantly below the national average price per kWh, with a total cost of $0.0863 per kWh in Texas in 2015 vs. $0.1042 nationally, or 17 percent lower in Texas. Between 2002-2014 the total cost to Texas consumers is estimated to be $24B, an average of $5,100 per household, more than comparable markets under state regulation. 
Fixed-rate plans: Fixed-rate plans give customers more stability for their monthly energy bills because the rate a customer signs up with is the rate he or she pays for the length of the plan’s contract. Most fluctuation comes with usage, though transmission and delivery charges and local fees also can change.. Because a fixed-rate plan sometimes spans two-three years, these plans often require a customer credit check and can include early cancellation fees. Fixed-rate plans, because of the continuing market volatility, probably are the best choice for many consumers.
Shopping for a plan based on renewable sources is no different than shopping for any other kind of plan — you calculate your costs the same way, look for the same fees, and weigh in customer satisfaction and other perks. The one thing that’s different is also looking at what percentage of your energy comes from renewable content in the EFL. That number can swing from as low as 0 percent all the way up to 100 percent, with the majority of plans that partially offset energy with renewable content hovering around 15 percent.
One of the benchmarks of a successful free market is the range of choice provided to customers. Choice can be viewed both in terms of the number of firms active in the market as well as the variety of products those firms offer to consumers. In the first decade of retail electric deregulation in Texas, the market experienced dramatic changes in both metrics. In 2002, residential customers in the Dallas-Fort area could choose between 10 retail electric providers offers a total of 11 price plans. By the end of 2012, there were 45 retail electric providers offering 258 different price plans to residential customers in that market. Similar increases in the number of retail electric providers and available plans have been realized in other deregulated electricity market areas with the state.
For example, if you use a small amount of energy each month, you expect to be rewarded — right? Unfortunately, nearly all electricity plans from Texas REPs are advertised as costing more per kWh the less electricity you use. It’s a little like buying in bulk: Providers often discount your bill when you cross certain kWh thresholds. For instance, one 12-month plan from StarTex Power quotes 8.1 cents per kWh for 1,000 kWh a month and 8.8 cents for 2,000 kWh per month, but 12.1 cents for 500 kWh per month. Why the difference? Customers get $35 back each month if they pass 1,000 kWh of use, and another $15 back per month if they cross 2,000 kWh. In this case, using half as much electricity as your neighbor on the same plan wouldn’t get you half the bill.
Variable-rate plan:A variable-rate plan means the rate you pay for your electricity may fluctuate based on the market price of energy. Energy price depends on many factors, like weather, demand, fuel prices, the distribution system and the market. Variable-rate plans are flexible because you are not locked into a contract; however, you’ll pay a higher price in high-demand seasons like summer. A variable-rate plan might be ideal for you if you like to shop around and keep an eye on prices.
Another option you could choose for your power plan is a fixed-rate option. This plan structure allows you to pay a flat electricity rate throughout your contract term, allowing for price security from volatile market conditions. You even have the right to choose an electricity provider that offers long-term plan options. Some retail providers will allow you to lock in a rate for up to five years, giving you longstanding protection against changing market rates.
The local electric company is the utility – that’s the company who owns the infrastructure, including the poles and power lines that deliver electricity to your home. They are who you call if your power goes out or there's an emergency. But in almost every city in Texas, you must choose another company to supply that energy, called a Retail Electric Provider (REP). These REPs, like Spark Energy, allow you to choose electricity plans that offer competitive prices and plans to meet your needs.
In finding you the best Texas electric rates, we only list electric companies that have great business stability, excellent service, environmental awareness, and transparent pricing. This protects you from providers that could soon go out of business, are unattentive to customers, are environmentally unsound, or may end up charging you a higher rate than advertised.
The PUC’s mission is to protect customers, foster competition, and promote high-quality infrastructure. In addition to regulating the states electric utilities and implementing legislation, the PUC offers Texas residents assistance in resolving consumer complaints. If you have a complaint with your electricity company you can go to the official PUC website and file an informal complaint.