In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
Fixed-rate plans: Fixed-rate plans give customers more stability for their monthly energy bills because the rate a customer signs up with is the rate he or she pays for the length of the plan’s contract. Most fluctuation comes with usage, though transmission and delivery charges and local fees also can change.. Because a fixed-rate plan sometimes spans two-three years, these plans often require a customer credit check and can include early cancellation fees. Fixed-rate plans, because of the continuing market volatility, probably are the best choice for many consumers.
The price to beat seemed to accomplish its goal of attracting competitors to the market during the period through January 1, 2007. It allowed competitors to enter the market without allowing the incumbents to undercut them in price. It has also given energy consumers the ability to compare energy rates offered by different providers. The less-regulated providers undercut the price to beat by only a small margin given that they must balance lower prices (to attract customers and build market share) with higher prices (needed to reinvest in new power plants). Due to the small difference in competing prices and slow (yearly or so) "buying" process, price decrease due to competition was very slow, and it took a few years to offset the original increase by "traditional" electric providers and move to lower rates.
Variable-rate plan:A variable-rate plan means the rate you pay for your electricity may fluctuate based on the market price of energy. Energy price depends on many factors, like weather, demand, fuel prices, the distribution system and the market. Variable-rate plans are flexible because you are not locked into a contract; however, you’ll pay a higher price in high-demand seasons like summer. A variable-rate plan might be ideal for you if you like to shop around and keep an eye on prices.

Compare and choose energy plans from the best electricity providers in Houston, Dallas, Fort Worth, Abilene, Waco, McAllen and all other energy deregulated cities in Texas: Direct Energy, First Choice Power, Frontier Utilities, Payless Power, Acacia Energy, Tara Energy, Sunfinity Solar and more. With most of these provider plans, you can even get same-day energy for free! Quick Electricity features many electric companies with free nights and weekends. Popular prepaid electricity plans include, Bright Choice, Power to Go Weekends and Deposit Saver. Call us now to get your lights on pronto!

While no company is perfect, we think an energy provider that owns up to mistakes and tries to treat customers fairly is a good thing for customers and for the deregulated energy industry. If a company isn't taking responsibility, we want the market competition to push them to be better, and customer reviews from energy consumers and ratepayers just like you makes that possible.
Since Texas' electricity market was deregulated in the late nineties, multiple Retail Electric Providers (REP) have either launched in Texas, or providers in other states have begun to extend their reach to Texas residents (e.g., Spark Energy, which was founded in Texas). These electricity providers are providing less expensive and/or greener electricity alternatives to traditional sources of energy, in contrast with the supply consumers previously received by default through their local utility. Customers now have the option to receive their electric supply from providers other than their utility, known as alternative retail electric providers.
We've pioneered our techniques and grown our expertise in the retail energy industry for more than a decade. With hundreds of thousands of customers and firm investor backing, we're a company you can count on. Spark Energy is also proud to be a publically traded company: our NASDAQ ticker is SPKE. Visit our investor relations page for more information.
CenterPoint Intelligent Energy Solutions LLC, IES, which manages TrueCost, is not the same legal entity as CenterPoint Energy Resources Corp. (CERC) or CenterPoint Energy Houston Electric, LLC (CEHE), nor is IES regulated by the Railroad Commission of Texas or the Public Utility Commission of Texas. You do not have to buy products or services from IES in order to continue to receive quality regulated services from CERC or CEHE.

Variable Rate Plans: Designed as month-to-month contracts, these plans are in total control of your energy provider, which can shift the price you pay per kWh at its discretion. This means you, the consumer, are in a better place to reap the benefits when the energy market falls — but it also means you're at risk for hikes in prices, whether as a result of natural disasters or the provider's bottom line. Variable plans always offer a full year of price history to show the average price per kWh so you can get a sense of what you're getting into (like this one from Reliant) and know this: Variable plans don't have cancellation fees. You can cut your service at any time — a huge incentive for REPs to keep their prices reasonable.
One of the newest and most exciting things we’ve introduced into the market is a strategic partnership with Amazon, allowing us to offer customers in Texas new fixed-rate electricity plans that include an Amazon Echo Dot. Our Power on Command and Weekends on Command plans  offer protection from seasonal price fluctuations, plus an Echo Dot to manage all your smart home needs. Our Alexa Skill adds even more convenience, giving you the power to access and manage your Direct Energy account using voice commands.

According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[4]
In finding you the best Texas electric rates, we only list electric companies that have great business stability, excellent service, environmental awareness, and transparent pricing. This protects you from providers that could soon go out of business, are unattentive to customers, are environmentally unsound, or may end up charging you a higher rate than advertised.
We carefully screen Texas electricity providers in your area. Then, we list electricity rates and plans from top providers in a user-friendly format on our website, so you can compare the information. We handle the complex concerns and considerations, so you don’t have to. With our assistance, you no longer need to track down different electricity companies, rates, and plans, because we provide all the information you need to choose the best provider.
In Texas, the average household uses an average of 77 million Btu of electricity per year, which is approximately 14% less than the national average. Breaking these stats down even further shows us that electricity use in the average Texan home is 26% higher than the rest of the United States, however this isn’t much higher than several other states that are closest to Texas. When it comes to cost, the average total household bill per year is $1,801. This amount ranks amongst the highest across America, but other states that typically see soaring temperatures in the summer season aren’t far behind.
With the power to choose a supply plan, shopping competitive Texas electric rates could potentially save you money on your monthly electricity bills. TexasElectricRates.com can help you compare retail energy companies in Texas, finding the supply plan that is right for you. Best of all, there isn’t any risk when you shop Texas electricity. Simple enter your ZIP code to start finding electric supply rates in your area.
×