Last week, The Dallas Morning News’ The Watchdog published an article exposing deceptive practices by Texas energy brokers and retail electric providers. The article talks of how these companies have attempted to lure buyers with deceptive 1-cent per kWh offers and websites that appear to be knockoffs of the public utility commission’s Power to Choose.
Utility companies are responsible for transmission and delivery of electricity even in energy deregulated parts of Texas and should be contacted in the event of a power outage. Your retail energy supplier may provide you competitive electric rates or exceptional customer service, but they cannot repair power lines or restore your service. In the case of an emergency, contact:
Knowing your estimated monthly kWh usage and the contract length needed will help you narrow down your apartment electricity plan options. Use ElectricityPlans.com Texas apartment electricity plan finder to select the best electricity plan to fit your specific needs. Find the best deal on apartment electricity in Houston, Dallas, Fort Worth, Killeen, Corpus Christi, Round Rock, and many more cities across Texas.
Energy Deregulation simply gives Texas residents the choice to select which electricity provider they want to use. In regulated cities, the state government restricts utility companies to only sell in their designated areas, taking the free market out of electricity. Texas deregulation gives the decision back to the consumer, and we’re happy to help make that decision easier.
1Offer valid for new residential customers in Texas only. Provisioned smart meter required. Free power begins on Fridays at 6:00 PM and ends Sunday at 11:59 PM. To utilize all features of the Echo Dot, you will need an 'always on' Wi-Fi internet service. If you cancel your plan early there's a fee of $135. You cannot return your Echo Dot to avoid the early cancellation fee. Terms and Conditions apply. All Amazon trademarks and copyrights are property of Amazon.com or its affiliates. The Echo Dot is provided by Direct Energy, Amazon is not a sponsor of this energy plan offer.
As a renter, it’s important to know approximately how much electricity you will use each month in order to get the best deal on electricity. Some electricity plans are cheaper for lower energy usage customers, while other plans are designed with high usage customers in mind. If you’re just moving into an apartment, ask your leasing agent to provide you with historic kWh usage information for your specific unit if possible.

In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
Minimum Usage Fees: Often set at or around 1,000 kWh/month, these fees mean you’ll always pay for at least that amount — even if you only use, say, 800 kWh of electricity some months. It sounds nasty, but it’s only something to be concerned about if your electricity bills historically show you hover right around that minimum use threshold. If you’re electricity use always exceeds that amount, it’s like it’s not even there.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[4]
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[4]

In addition to having a healthy dose of Texas pride, we also pride ourselves on providing friendly customer service. Amigo Energy customer service comes in a variety of convenient ways—from our mobile app and desktop portal, to our US-based call center with over 500 customer service agents. No matter which type of Amigo Energy customer support you choose, you’re sure to get the service you need in the timeframe you want it.
One desired effect of the competition is lower electricity rates. In the first few years after the deregulation in 2002, the residential rate for electricity increased seven times, with the price to beat at around 15 cents per kilowatt hour (as of July 26, 2006, www.powertochoose.org) in 2006. However, while prices to customers increased 43% from 2002 to 2004, the costs of inputs rose faster, by 63%, showing that not all increases have been borne by consumers.[5] (See Competition and entry of new firms above for discussion on the relationship between retail prices, inputs, and investment.)
In Texas, if you’re renting an apartment, townhouse, or small home, you need affordable electricity that fits your lifestyle, budget, and lease term. That’s why it’s smart to shop for an electricity plan designed especially with renters in mind. Apartment electricity plans have better prices at lower electricity usage levels and shorter available contract lengths so that you can stay flexible and stay in budget.
In environmental impact, results are mixed. With the ability to invest profits to satisfy further energy demand, producers like TXU are proposing eleven new coal-fired powerplants. Coal powerplants are cheaper than natural gas-fired powerplants, but produce more pollution. When the private equity firms Kohlberg Kravis Roberts and the Texas Pacific Group announced the take-over of TXU, the company which was known for charging the highest rates in the state and were losing customers, they called off plans for eight of the coal plants. TXU had invested more heavily in the other three. A few weeks later the buyers announced plans for two cleaner IGCC coal plants.

Multiple retail electricity providers in Texas want to be your choice for electricity.  At ElectricityPlans.com we are committed to helping you easily evaluate the numerous electricity plans available to Texas homes and businesses. We are an independent source of information to help you compare the best Texas electricity rates efficiently and effectively.
Texas currently produces and consumes more electricity than any other state in the country. This energy consumption is due to its size, but the ample land makes it a major producer of wind power – a renewable, or green, energy source. The environmentally friendly energy created by wind power is available to many Texas residents to supply the electricity in their home or business.
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