One of the benchmarks of a successful free market is the range of choice provided to customers. Choice can be viewed both in terms of the number of firms active in the market as well as the variety of products those firms offer to consumers. In the first decade of retail electric deregulation in Texas, the market experienced dramatic changes in both metrics. In 2002, residential customers in the Dallas-Fort area could choose between 10 retail electric providers offers a total of 11 price plans. By the end of 2012, there were 45 retail electric providers offering 258 different price plans to residential customers in that market.[9] Similar increases in the number of retail electric providers and available plans have been realized in other deregulated electricity market areas with the state.

The power to switch is all about knowing your rights as an electric customer. In Texas, the electricity market is deregulated. Instead of only being able to get electricity from the utility and then paying the rates the utility requires, Texas retail electricity providers buy energy from generators at wholesale prices. Providers then compete with each other to offer consumers more options in terms of their electricity plans. Every electricity consumer in Texas' deregulated markets has to choose a retail electricity provider, but once you choose you don't have to stay with that provider forever. You have the power to switch electricity providers to find the best service and the best rates to meet your electric needs.
No worries. It’s always a good idea to shop for a new electricity plan when you are moving to see if there is a better deal on electricity available. But, if you are happy with your current electric rate, most electricity providers will gladly keep you as a customer and continue service under your current contract at your new apartment or house as long as you move within the same utility delivery area. Don’t worry about early termination fees. If you are moving, your electricity provider cannot charge you an early termination fee if you provide a valid proof of a change of address thanks to customer protection rules established by the Public Utility Commission of Texas.
Residents and business owners have been able to shop Texas electricity supply rates for more than a decade. When Texans gained the ability to choose their desired energy company in 2002, the electric industry divided into two parts: supply and delivery. Retail energy companies in Texas compete for business, offering a variety of term agreements and supply rates for consumers to choose from.
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