When you use our rate comparison process, providers know that they are competing to win your business. Consequently, they offer cheap electric rates in hopes of becoming your new Texas electricity company. This benefits both you and the provider you select. You receive a cheap electric rate and the plan of your choice, and the provider adds another satisfied customer.
Not only does Amigo Energy feature useful resources on our blog, but we have the right technology to help you track your residential electricity usage and take actions that may help with energy savings. We offer the latest technology (phone apps, smart thermostats, and even smart sprinklers) so you can worry less about your electric bill and focus on what really matters in life.

As a residential or commercial customer, you’ll enjoy competitive rates, flexible contracts, and personalized plans that give you the power to choose what’s best for you. And we offer no-deposit electricity for well-qualified customers and deposit payment plans for those with less than desirable credit so that switching retail electric providers won’t break the bank.‡ When you switch to Amigo Energy today, you’ll switch on the power of convenience and affordability.
As a result, 85%[1] of Texas power consumers (those served by a company not owned by a municipality or a utility cooperative) can choose their electricity service from a variety of retail electric providers (REPs), including the incumbent utility. The incumbent utility in the area still owns and maintains the local power lines (and is the company to call in the event of a power outage) and is not subject to deregulation. Customers served by cooperatives or municipal utilities can choose an alternate REP only if the utility has "opted in" to deregulation; to date, only the area served by the Nueces Electric Cooperative has chosen to opt in.
The power to choose supply rates from retail energy companies in Texas extends to businesses, not just residents. Business owners who care about the bottom line should definitely consider shopping around. To shop for Texas electric rates for a business, call us with your energy usage information or fill out our simple informational form so an energy representative can contact you with a free custom quote.
Variable-rate supply plans, as the name suggests, have a rate that varies based on the market price of electricity. Seasonal and market fluctuations can affect supply rates. While variable-rate supply plans can allow you to take advantage of market-price lows, there is the possibility of paying for high supply rates when demand is at its peak. These plans offer great flexibility.
You may have noticed a lot of electric companies offering a ton of plans and services. But not all light companies in Texas are created equal. So which one is right for you? At Amigo Energy, we want you to trust that you’re getting a custom energy plan at a good price—not just a quick fix that’ll cost you more down the road. In fact, JD Power gave us four out of five stars for pricing, beating out a ton of other large retail electricity providers.4
Multiple retail electricity providers in Texas want to be your choice for electricity.  At ElectricityPlans.com we are committed to helping you easily evaluate the numerous electricity plans available to Texas homes and businesses. We are an independent source of information to help you compare the best Texas electricity rates efficiently and effectively.
In Texas, if you’re renting an apartment, townhouse, or small home, you need affordable electricity that fits your lifestyle, budget, and lease term. That’s why it’s smart to shop for an electricity plan designed especially with renters in mind. Apartment electricity plans have better prices at lower electricity usage levels and shorter available contract lengths so that you can stay flexible and stay in budget.
The vast majority of Texas residential consumers on fixed-rate contracts pay anywhere from 6 to 13 cents per kWh for electricity. However, searches for service in most major metropolitan zip codes on PowertoChoose.org reveal a long list of offers seemingly too good to be true, with several starting at 1 cent per kWh. These offers may appear to be a great deal on the surface, but they are often accompanied by confusing minimum usage requirements, monthly fees, and conditional bill credits. Those conditions can be easily overlooked by eager consumers wanting a bargain on their utility bills.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[4]
After Senate Bill 7 went into effect in January 2002, nearly 6 million power customers became eligible to choose their energy supplier. That number has grown through the years. By deregulating the state’s energy market, the Texas Senate gave constituents the power to choose. The process of energy deregulation in Texas dismantled the utilities’ monopoly over the electric market and encouraged customers to explore their energy options.
5Green energy plans are supported 100% by Renewable Energy Certificates (RECs) that are purchased and retired in an amount sufficient to match your annual consumption. RECs are a tradeable, non-tangible energy commodity in the United States that represents proof that 1 megawatt-hour (MWh) of electricity was generated from an eligible renewable energy resource like biomass, hydro, solar or wind. Please see your Terms of Service for more information.
No worries. It’s always a good idea to shop for a new electricity plan when you are moving to see if there is a better deal on electricity available. But, if you are happy with your current electric rate, most electricity providers will gladly keep you as a customer and continue service under your current contract at your new apartment or house as long as you move within the same utility delivery area. Don’t worry about early termination fees. If you are moving, your electricity provider cannot charge you an early termination fee if you provide a valid proof of a change of address thanks to customer protection rules established by the Public Utility Commission of Texas.
Residents and business owners have been able to shop Texas electricity supply rates for more than a decade. When Texans gained the ability to choose their desired energy company in 2002, the electric industry divided into two parts: supply and delivery. Retail energy companies in Texas compete for business, offering a variety of term agreements and supply rates for consumers to choose from.
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