According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.[4]
And just like with any plan, it’s worth it to do the math to see how different scenarios will affect your bill. Take, for example, a home in Sweetwater that uses about 1,000 kWh of energy per month, and is interested in the Texas Essentials 12 plan. Zero percent renewable energy is the cheapest option — but by committing to a $5 monthly charge for its 100 percent “JustGreen” option, it’s actually cheaper than the 60 percent hybrid renewable option.
The Public Utility Commission (PUC) has a website to help you find and compare all the electricity plans and providers in your area. Visit www.powertochoose.org or call 866-PWR-4-TEX (1-866-797-4839).  You can filter your options based on your usage, your preferred plan type, and several other factors. Once you’ve chosen the retail electricity provider that best suits your needs, you can sign up directly from their website.
In finding you the best Texas electric rates, we only list electric companies that have great business stability, excellent service, environmental awareness, and transparent pricing. This protects you from providers that could soon go out of business, are unattentive to customers, are environmentally unsound, or may end up charging you a higher rate than advertised.
You’re popular. Use that to your advantage. When you sign up with Bounce Energy, you get a unique referral code when you login to your MyAccount. Share your code over email, put it on Facebook, take out a billboard. For every person who signs up with your code, you’ll get a $50 bill credit. No limits. And your buddies who sign up get a $50 bill credit, too. Being friendly saves!
Fixed-rate supply plans offer price-protected supply rates for the length of a term agreement. The price per kilowatt hour (kWh) will remain the same throughout your term, even if the market price fluctuates. A fixed-rate supply plan can range from three months to five years, so it’s important to find the term length that works best for your situation.
Which ones the best? Like all things energy, it depends. Do you prefer predictability, or do you like the idea of potentially saving some cash by monitoring the market? Our (albeit conservative) recommendation: Fixed rate is probably best. Energy prices are on the rise — the U.S. Energy Information Administration predicts a 3 percent increase in residential electricity prices in 2018.
The Electric Reliability Council of Texas (ERCOT) does it for you. When you sign up for a plan with a new provider, ERCOT will send you a mailer confirming the switch. You have three days upon receiving the mailer to change your mind. If you don't, you'll have a new provider within seven days, and ERCOT will notify your old provider. Just remember, if you abandon a contract before it's complete, you will be on the hook for any fees or penalties detailed in its Terms of Service.

7. Pick your poison. Deeper in the website you see a search box along the left side. Under “Plan Type,” a recommended pick is fixed, but you can also choose a variable or an indexed market rate. (The Watchdog likes fixed since market conditions can grow volatile.) Under “Price,” type in a range from 4 cents to 12 cents. That’s a good spread. Pick a contract length. Fill out the other boxes. Then hit “Refresh Results” on the bottom. Keep trying different combinations to see what the prices are that day. They change often.
8. Study the results. For the selection cited above, several dozen companies recently offered rates in that range. Remember that the lowest rates could come from a company with a poor reputation, but more on that later. Contract lengths varied from one to 36 months. Each service plan comes with links to “Terms of Service,” “Facts Sheet,” “Signup” and “Special Terms.” When you click on these, you learn the nitty-gritty details. Many companies have minimums about the amount of power you must use, or you pay more. Carefully look for language about other fees.

Electricity rates in Texas are not fixed. Your rate can vary greatly depending on your usage and your electric plan. Some plans have relatively flat rates, while others can be all over the place. This means that you could end up paying 7¢ for 999 kWhs and 8.5¢ for 1001 kWhs. That would be a 16% increase because you microwaved a few potatoes. Learn more on the different plan types here.
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