One of the newest and most exciting things we’ve introduced into the market is a strategic partnership with Amazon, allowing us to offer customers in Texas new fixed-rate electricity plans that include an Amazon Echo Dot. Our Power on Command and Weekends on Command plans  offer protection from seasonal price fluctuations, plus an Echo Dot to manage all your smart home needs. Our Alexa Skill adds even more convenience, giving you the power to access and manage your Direct Energy account using voice commands.

Fixed-Rate plan: With a fixed-rate plan, you’ll lock in an electricity rate for the term of your contract. The most common term lengths are six ,12, and 24 months. Most fixed-rate plans charge customers an early termination fee if they switch providers before their contract expires, but your electricity rate will stay stable through the seasons. On the other hand, you may miss out on lower bills from a downturn in energy prices. If the price stability of a fixed-rate plan seems like the best option for you, lock in your electricity rate with Direct Energy’sFree Weekends  plan, which provides free electricity on weekends from 6 p.m. on Friday to 11:59 p.m. on Sunday.


Which ones the best? Like all things energy, it depends. Do you prefer predictability, or do you like the idea of potentially saving some cash by monitoring the market? Our (albeit conservative) recommendation: Fixed rate is probably best. Energy prices are on the rise — the U.S. Energy Information Administration predicts a 3 percent increase in residential electricity prices in 2018.
Minimum Usage Fees: Often set at or around 1,000 kWh/month, these fees mean you’ll always pay for at least that amount — even if you only use, say, 800 kWh of electricity some months. It sounds nasty, but it’s only something to be concerned about if your electricity bills historically show you hover right around that minimum use threshold. If you’re electricity use always exceeds that amount, it’s like it’s not even there.
4. Know your current contract terms. Before you shop, know what you already have. (Surprisingly, most people don’t.) What’s your kwh rate? Check your electric bill. It may be higher than what’s available elsewhere. (In Texas, last week it ranged from 4.9 cents to as high as 13.5 cents.) Also call your provider and ask for the date your contract expires. Find out whether your rate is fixed or variable. Start planning a possible switch a month before a contract expires.

Fixed-Rate plan: With a fixed-rate plan, you’ll lock in an electricity rate for the term of your contract. The most common term lengths are six ,12, and 24 months. Most fixed-rate plans charge customers an early termination fee if they switch providers before their contract expires, but your electricity rate will stay stable through the seasons. On the other hand, you may miss out on lower bills from a downturn in energy prices. If the price stability of a fixed-rate plan seems like the best option for you, lock in your electricity rate with Direct Energy’sFree Weekends  plan, which provides free electricity on weekends from 6 p.m. on Friday to 11:59 p.m. on Sunday.
Recently, several retail electricity suppliers and brokers have begun incorporating the words “power to choose” in online advertising, web URLs, and web content that is indexed by search engines. This could skew the search results for consumers entering the term “power to choose,” directing them to websites run by brokers and suppliers rather than by the PUCT.
If your monthly use hovers around the 2,000 kWh mark, you’ll be spending around $2,000 per year on electricity bills no matter which REP you choose. With that level of investment, you may be tempted by an offer to get something extra in return — like rewards. Direct Energy is notable because it’s a part of American Express’s Plenti rewards program. For every dollar you spend on your Direct Energy plan, you earn a “Plenti point,” which you can then redeem on purchases with retail partners like Macy’s, AT&T, and Exxon.

Since the electricity market opened, more and more electricity providers have entered the market with various plans and products. Direct Energy and their affiliated brands: Bounce Energy , First Choice Power, and CPL Retail Energy offer a multitude of electricity plans and benefits so customers can find the electricity plan that best fits their needs. While it’s great to have so many options, it can be difficult and confusing to choose an electricity plan. With choices like fixed-rate, variable-rate, and prepaid plans, as well as varying price options, term lengths and rewards, shopping for an electricity plan can be an overwhelming task.


8. Study the results. For the selection cited above, several dozen companies recently offered rates in that range. Remember that the lowest rates could come from a company with a poor reputation, but more on that later. Contract lengths varied from one to 36 months. Each service plan comes with links to “Terms of Service,” “Facts Sheet,” “Signup” and “Special Terms.” When you click on these, you learn the nitty-gritty details. Many companies have minimums about the amount of power you must use, or you pay more. Carefully look for language about other fees.
In order to prompt entry into the market, the price to beat would have to be high enough to allow for a modest profit by new entrants. Thus, it had to be above the cost of inputs such as natural gas and coal. For example, a price to beat fixed at the actual wholesale procurement price of electricity does not give potential entrants a margin to compete against incumbent utilities. Second, the price to beat would have to be reasonably low, to enable as many customers as possible to continue to consume electricity during the transition period.
And just like with any plan, it’s worth it to do the math to see how different scenarios will affect your bill. Take, for example, a home in Sweetwater that uses about 1,000 kWh of energy per month, and is interested in the Texas Essentials 12 plan. Zero percent renewable energy is the cheapest option — but by committing to a $5 monthly charge for its 100 percent “JustGreen” option, it’s actually cheaper than the 60 percent hybrid renewable option.
Deregulation laws, which took effect more than a decade ago, have given you the right to choose your electric provider from a competitive energy marketplace. With so many options available to you, it can be overwhelming to compare the retail offers in your area and choose electricity in Texas. That's where ChooseTexasPower.org comes in. All you have to do is enter your ZIP code and we will provide a list of energy plans offered by some of the most popular providers in Texas. It's a one-stop shopping experience designed to help you choose electricity in Texas in no time!
Last week, The Dallas Morning News’ The Watchdog published an article exposing deceptive practices by Texas energy brokers and retail electric providers. The article talks of how these companies have attempted to lure buyers with deceptive 1-cent per kWh offers and websites that appear to be knockoffs of the public utility commission’s Power to Choose.
The power to choose supply rates from retail energy companies in Texas extends to businesses, not just residents. Business owners who care about the bottom line should definitely consider shopping around. To shop for Texas electric rates for a business, call us with your energy usage information or fill out our simple informational form so an energy representative can contact you with a free custom quote.
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