6. Conduct a thorough search. Go to this website: powertochoose.org. (If you don’t have an Internet connection, visit your public library and ask a librarian for help. Or ask a friend or relative to help you.) Enter your ZIP code and start searching. When you find an offer you like, make sure to go to the company’s website. Sometimes the company’s price might be cheaper than what’s shown on powertochoose.org.
Compared to the rest of the nation, data from the U.S. Energy Information Administration which publishes annual state electric prices  shows that Texas' electric prices did rise above the national average immediately after deregulation from 2003 to 2009, but, from 2010 to 2015 have moved significantly below the national average price per kWh, with a total cost of $0.0863 per kWh in Texas in 2015 vs. $0.1042 nationally, or 17 percent lower in Texas. Between 2002-2014 the total cost to Texas consumers is estimated to be $24B, an average of $5,100 per household, more than comparable markets under state regulation. 
Lots of sites can say 'CHEAPEST ELECTRICITY IN TEXAS!', but only Texas Electricity Ratings gives you the tools to know you're getting a great company to go with the cheap rate. Because what good is a cheap rate if your bills get screwed up and your payments get lost? We've collected thousands of reviews from customers just like you, who need to save money on their electricity bill but don't want the headaches and hassles of a fly-by-night electricity supplier.
At Think Energy, we believe there should be no surprises when it comes to energy buying and management. We realize that budgets matter – a lot – to residential and small commercial consumers, and the last thing energy users need is uncertainty in monthly utility costs. That’s why we guarantee billing transparency: no hidden costs, no hidden fees, and no “bait and switch” offers that result in unexpected sticker shock.
When looking at the variety of retailers, you can choose from long- or short-term contracts; fixed, variable or indexed rates; and traditional or renewable energy plans. Some retail electricity providers even offer rewards programs that give you bill credits, gift cards or other perks for paying on time or referring new customers. You also have lots of options when it comes to paying your bill. Many providers accept credit card, online or over-the-phone payments. It's easy to make the power supply switch and worth the time if you can save on your electric bill. One phone call is all it takes to switch power providers in Texas. You can get the plan that works well for you when you exercise your power to switch today!
As they’re advertised, the Digital Discount plan appears to save you $4 — but only if you use 32 percent of your energy on the weekends, which is the stat Reliant used to create the average price it advertises. Say you often travel for business during the week, and are only home cranking the air conditioner on weekends. If your energy use skews to 55 percent weekend use (for Reliant, that means 8 pm on Friday through 12 am Monday), suddenly Truly Free Weekends becomes a much better deal.
One of the newest and most exciting things we’ve introduced into the market is a strategic partnership with Amazon, allowing us to offer customers in Texas new fixed-rate electricity plans that include an Amazon Echo Dot. Our Power on Command and Weekends on Command plans offer protection from seasonal price fluctuations, plus an Echo Dot to manage all your smart home needs. Our Alexa Skill adds even more convenience, giving you the power to access and manage your Direct Energy account using voice commands.
In environmental impact, results are mixed. With the ability to invest profits to satisfy further energy demand, producers like TXU are proposing eleven new coal-fired powerplants. Coal powerplants are cheaper than natural gas-fired powerplants, but produce more pollution. When the private equity firms Kohlberg Kravis Roberts and the Texas Pacific Group announced the take-over of TXU, the company which was known for charging the highest rates in the state and were losing customers, they called off plans for eight of the coal plants. TXU had invested more heavily in the other three. A few weeks later the buyers announced plans for two cleaner IGCC coal plants.
Last week, The Dallas Morning News’ The Watchdog published an article exposing deceptive practices by Texas energy brokers and retail electric providers. The article talks of how these companies have attempted to lure buyers with deceptive 1-cent per kWh offers and websites that appear to be knockoffs of the public utility commission’s Power to Choose.
According to a typical economic theory, prices are optimally determined in a fair and transparent market, and not by a political or academic body. In deregulation of electricity markets, one immediate concern with pricing is that incumbent electricity providers would undercut the prices of new entrants, preventing competition and perpetuating the existing monopoly of providers. Thus, the SB7 bill introduced a phase-in period during which a price floor would be established (for incumbent electricity companies) to prevent this predatory practice, allowing new market entrants to become established. New market entrants could charge a price below the price to beat, but incumbents could not. This period was to last from 2002 to January 1, 2007. As of 2007 Texas investor owned utility affiliates no longer have price to beat tariffs.
Likewise, if you opt for a plan like our StarTex Power example, but in some months only hit 990 kWh of energy use, the $35 discount for cresting $1,000 kWh won't apply — and your bill is going to show it. Picking the right plan for you requires two things: an intimate knowledge of your home’s typical energy use, and a critical eye on any plan’s fine print.
Due to the increased usage of natural gas immediately after deregulation, new-era energy tools such as wind power and smart-grid technology were greatly aided. Texas' first "renewable portfolio standard" — or requirement that the state's utilities get a certain amount of their power from renewable energy like wind — was signed into law in 1999, as part of the same legislation that deregulated the electric market.
1. Legacy providers no longer rule. Get over the idea that original providers are the only companies that can offer solid, uninterrupted service. And don’t believe the fallacy that customers of legacy providers get serviced first when power goes out. Oncor Electric Delivery is responsible for maintaining the transmission system. Everybody uses Oncor to handle repairs in our region.
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Given the wide selection of electricity plans available, how do renters choose the best electricity plan? The key to finding the best plan is to have an idea about how much electricity you use and select the contract length that is close to your rental contract term. Typical apartment electricity plans are best for 500 – 1000 kWh usage per month and 1 – 12 month contract term lengths. Enter your zip code above to search and compare apartment electricity plans with this criteria.
Utility companies are responsible for transmission and delivery of electricity even in energy deregulated parts of Texas and should be contacted in the event of a power outage. Your retail energy supplier may provide you competitive electric rates or exceptional customer service, but they cannot repair power lines or restore your service. In the case of an emergency, contact: